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This is our blog™


This is a journal of experiences captured by the intern at the San Francisco design office MINE™.

It is a record of an education in progress, against the backdrop of a design firm at work.

Underway

A few posts back I mentioned the reorganization/refiling of the studio’s print samples that was about to take place in the garage. Well, folks, it’s the moment you’ve all been waiting for. That’s right, The Reorganization is officially upon us. You are all witnesses. If the print samples could talk, they might be discussing this right now. We will be holding a live press conference tonight on ESPN at 9:00pm EST. Stay tuned for further developments.

Iconic

One of the jobs in the works here at the studio has a component that requires us to create 15 or so small (nickel-sized) icons that will be used in a clients’ conference/training materials. Each icon will represent a particular step or activity in the training, and will allow participants to easily locate and [more]

Friday roundup

A modest collection of phrases and images for this Friday’s roundup post. I was in the office just four days this week after returning to foggy and cold San Francisco from a week-long trip to the hot and sunny Pacific Northwest.

01.  While in Seattle last week, I stopped by and visited with friend of the studio Robynne Raye of Modern Dog in their studio. She was very kind for taking a few minutes out of a busy day to show me around. It was also awesome that only half of our conversation was about design—the other half was about, get this, dogs! (I like dogs, so this was win-win.)

02. “This is going to be my legacy to you.” While working in InDesign with Christopher next to me directing me on a particular edit for a client, I began to replace an element on the page with another, forgetting a shortcut technique that he had shown me several weeks before. This was his friendly comment to me before reminding me of the shortcut.

03. We were silently working the other day when Christopher suddenly told us of a thought he had that morning while getting ready for the day. It was about the saying, “the past helps us understand the present.” He offered up the reasoning that it might be, in fact, the opposite that is true; that the present helps us to understand and make sense of the past. I eventually concluded that there is no such thing as the present; that instead we exist in a rapid sequence of “pasts.”

Such are the conversations that randomly occur every now and then here at MINE™.

Penguins + skulls

= hang time.

Today I spent the bulk of my time working on some logos/artwork for House of Air. A little something extra that might grace the surfaces of t-shirts and head protection gear. I got to do a little research on the bone structure of penguins to inform the creation of the work—sweet. We’ll find out in the next few days what the HOA folks think, but it’s all looking pretty nice. Also in the works is a classy red carpet gala/grand opening invitation for another client.

Overall there was a lot of activity today. Christopher is in the process of writing a book, and a lot of his focus the last few days has been directed toward that endeavor—on top of all the day to day details of running a studio. I’m realizing that one of the big challenges in the “real world” (post-school) is in fact balancing all of the daily tasks, client interactions, emails to answer, etc with the creative work—whether it be designing or writing or whatever; the process of making time to think/create amidst the hubbub of the everyday.We also had a potential new client come in for a first meeting. It’s an awesome project from a pretty inspirational guy, so I’m excited to see what happens moving forward.

ILINE, ULINE

Whoa, it’s like I went through a time warp. I go to sleep after a day’s work and when I when I sit back down to blog, two weeks have passed! My apologies for the moment of silence to all of the loyal blog followers out there (I’m especially looking at you, Pennsylvania—keep the visits coming).

[more]

Back to the lab

Because we observe Federal holidays here at MINE™, today is our first day back after the long Independence Day weekend. As I was packing up my belongings and about to head out the door on Friday, I didn’t realize this, and was preparing to be back to work bright and early Monday morning. If it wasn’t for Christopher’s wife nonchalantly wishing me a happy long weekend as I was about to head out, I probably would have been here ringing the doorbell at 8:25am yesterday! Close(ish) call. To celebrate the extra day off, I decided to check out a few books from the studio’s library.

This week we are waiting to hear back from a client with feedback on a design direction for an exhibition catalog. We spent part of the day today communicating with a few printers about the job; getting proposals, making adjustments to paper stocks, quantities, etc. It was nice having Christopher walk me through the steps he normally goes through when reviewing/comparing proposals from printers. I love being involved in details like that, as in school it’s just not the sort of thing one is typically exposed to.

FIFA

Funny & Interesting Friday Announcements

A smattering of thoughts from the week. Have a great weekend!

I never remember that monkey claw, said Christopher, referring to the hand contortions required to execute a particular InDesign super-keyboard-combo-shortcut.

#1: Don’t do it.  #2: Do the minimum.  #3: F* it and go all out. Your three options when deciding whether or not to take on a project with no/low budget.

Impress your employer with a new diploma of Harvard. was the subject line of an email from “Will Smith.”

Own goals are bad. Or good. (Depends on which side you’re on.)

Time is…

One of the things we’ve discussed in my Transitioning to Professional Practice class and that I am experiencing in my internship here at MINE™ is the idea that when you’re working for someone else, in their studio, your time is no longer your own. When you start a project, you can no longer approach it in the same way that you might approach a project for school—time-management wise. In school, you might get a new project brief toward the end of a class session, and then have at least a whole day or two before you have to show anything new. In a studio setting, you get the project brief (or direction from a creative director) and in most instances need to start working right away. As students I think many of us are used to working late at night and into the wee hours of the morning, or at particular times we feel most creative or productive. The adjustment moving forward, of course, is how to be creative and productive at any point during the day—especially if working for someone else—and how to overcome any creative blocks along the way. I think showers might play an integral role here.

Rapid rewards

Today I spent most of my time working on design directions for the exhibition catalog project I mentioned the other day. I am very excited about this project and am looking forward to when we get feedback from the client. One of the things that has been nice is finding a way to work around the budget constraints and real-world printing logistics. That’s one of the things that feels so rewarding to me—finding a way to get it done within the constraints. [more]

Piqued

Happy Monday evening to all MINE™ fans and friends out there. We have some new projects on the horizon and spent a little quality time with a few of them today. One is an upcoming exhibition catalog. I read through several pieces of information on the exhibition and did some research surrounding some of the topics and concepts addressed in the show. Because it’s still early in the process I can’t divulge too much information, so in the meantime I will (hopefully) pique your interest with the following project I came across during my research.

This project is from a group of design students in Denmark. Dubbed the ecochair, it is a “multi-functional piece of furniture… made of a 100% cotton mattress and a frame of reusable corrugated cardboard.” (Image below from their website.) The video on their site is also worth having a look!

Are you a frozen treat enthusiast?

A good ol’ collection of random stuff for Friday…

One of my projects over the next few months is going to be helping redo the MINE™ reel. There’s nothing wrong with the current one, aside from the fact that it’s a few years old, but now is just a good time to spice things up! So today at lunch (at The Liberty Cafe, which I highly recommend), we discussed a few details on how it might all go down. It’s going to be pretty awesome, so stay tuned. Also, MINE™ is going to be featured on the CRAFT Magazine site soon. A couple of nice folks stopped by today and took some photographs. Be on the lookout.

Seen/heard over the past week-ish:

“Bacon is like a little hug from God”

“It’s all good until 2012″

“At warmer times of the year ice cream trucks bring wintry refreshment to eager customers of all ages. These vehicles use distinctive chimes to notify frozen treat enthusiasts of their whereabouts, and are common to city and suburban areas.”

Connect the dots, la la la la la

Sometimes you just don’t know when your work on a particular project will come full circle and be the very reason that several months—or even years—later someone approaches you about new work.

In the Spring of 2009 I created a video while a student in Christopher’s level 2 Graphic Design class at CCA. Part of the assignment was aimed at getting us to work outside of the more typical design projects—posters, logos and books—and getting us working with tools that maybe we weren’t as familiar with. The assignment was to create a one-minute video narrative on the subject of secret(s). I created this piece that follows a DJ through a record store digging for gems buried beneath the dust (video after the jump): [more]

Hola

You never know when you’ll need to say “hello” in a different language from your own… to impress a new client, while traveling to a different country, when the boss’ son gets home from Chinese school.

Always handy.

English (America, Australia, UK): Hello
English (Australia): G’day
Cantonese (China): Néih hóu
Cassubian (northwestern Poland): Witôjze
Icelandic (Iceland): Góðan daginn
Canela (Brazil): Hââ-pô
Zulu (South Africa, Lesotho): Sawubona
Chamorro (Guam): Hafa
Egyptian (ancient Egypt): Iiti em hotep
Welsh (Wales): Dydd da
Tahitian (Tahiti French Polynesia): Ia ora na
Shor (Russia): Ezen
Norwegian [Nordmørsk] (Norway): Goddág
Mien (Laos, Thailand): Yiem longx
English [New Oreleans dialect] (Lousiana): Where ya’at

Properly formatted

One of the things that has been on my mind recently is the upcoming creation of a portfolio of my (mostly student) work over the past few years while at CCA. I will receive my degree at the end of this year (knock on wood), and am currently enrolled in a class called Transitioning to Professional Practice, in which the actual creation of said portfolio takes place. In addition to an online portfolio, we are creating a printed piece, despite the fact that these may be becoming more and more irrelevant in searching for work. There is definitely less emphasis placed on them, at least. Still, a succinct printed presentation of ones work can make a big different when coupled with an effective online one.

If there is a moment or two to spare here at the studio, it is always nice to be able to dig into the archives and browse through the design and paper samples. One of the things I’ve been paying extra attention to lately are page dimensions and different formats. It has been a good process figuring out the best way to show my existing body of work. Today, while doing a little shuffling of the printer sample drawer, I came across two page dimensions that felt really good in my hand, and that I think would work well in displaying my work.

When I sat back down at my desk, I glanced up on the window sill and was reminded of another interesting format—a set of books that arrived in the mail a few weeks ago. Definitely not the best size to display work, but perfect for what they are… cigarette-sized books inside a tin!

Generation

It was pretty busy last week here in the studio. A lot of small, fast-turnaround type projects kept popping up and keeping us on our toes. As soon as we’d finish one of them, another would have to be turned around in an hour or two. For a while there it was like a non-stop carousel of fun. Those are the moments when you know you’re alive. [more]

Are you my MoMA?

Last week Christopher’s oldest son finished his school year, but that doesn’t mean the learning has to end.

I send you on your weekend way with

Bounty from the Bottom of Baker’s Book Bag.

Asymmetry

It’s been quiet on the blog front the last few days as I was out of the office tending to a family medical situation. All is well, but what it had me thinking about is the balance between one’s work life and non-work life. It’s a top priority to take care of family, of course, but I always feel weird taking any time off from work, especially as an intern relatively new to the field. I feel I haven’t earned the privilege to take any time off. Even taking a lunch break feels a little weird. (I think I’ve gotten better, though, in recognizing the benefits of taking breaks every now and then to stay fresh and energized.)

[more]

These five

Today’s entry consists of a few brief quotes/phrases/insights collected over the past week or so. Listed in no particular order except the one you see here, with limited additional commentary.

05. “Going to a design conference is like going to a spa.” People are in a good mood. Ideas flow; inspiration is abundant. Everyone is a winner.

04. A new MINE™ website is in the works, and during a recent discussion surrounding the “Clients” page, it was offered that visually-inclined people might like seeing a big grid of company logos rather than a big blocks of company names. In response, it was reasoned that a huge list of names is “in itself a visual.”

03. “If everybody did this, would the world as we know it still be able to exist?”

02. “I’m not a coupon” —During a discussion partially related to this.

01. “I want to color in the future.” —Proclaimed this morning by Christopher’s three and a half year old.

Meatball and spaghetti

When we were visiting Singularity University down at Ames yesterday, we heard on a couple of instances the NASA logo being referred to as “the meatball.” Apparently it’s a semi-official nickname used by NASA personnel. When we got back to the studio I looked it up and found out that NASA has three official marks. The round meatball is officially known as “the insignia” and was designed in 1959 by James Modarelli, a former employee. When I think of NASA this is the image that pops into my head, along with a shuttle launch scene.

And Ben Affleck in a bright orange space suit.

The meatball insignia sort of replaced the red wordmark—a stylized N-A-S-A rendering known as the “worm” that was retired in 1992. And I don’t know if this is actually true, but word on the street is that the worm was also called the “spaghetti” logo. This would possibly explain the meatball thing, but I don’t know about that one. More triangulation needed.

For more info on the NASA meatball, this is a pretty funny official release that mentions what a “design nightmare” it is. And this is NASA’s beautifully designed online graphics standards manual. Make sure you have at least Netscape Navigator 4.0, though!

iMINE™ technology

What did you do at work today?

Went to NASA and talked to a robot.

The end.

Actually, that is indeed what happened. We took a trip this afternoon down to NASA’s Ames Research Center to meet with Singularity University (see red circle). The branding we’re working on for their 2010 Graduate Studies Program is almost finished, but we needed to finalize a few last details. As we were sitting around a conference table, I heard a mechanical whirring sound slowing increasing in volume in the adjacent room to my right. From where I was sitting, I could see past the doorframe into this room, and a little further into the hallway. Suddenly a mechanical “thing”—I couldn’t tell exactly what it was—maybe four feet tall and on wheels, rolls past the open doorway and starts down the hall. I only saw a second or two of it. Christopher, seated across the table, heard the whirring sound as well but didn’t have the same view. The Singularity folks were oblivious to it, as I guess it’s a regular thing there.

When they realized we were intrigued by what was making this sound, they called it over! Turns out it’s a robot used primarily for video conferencing purposes, currently being controlled by a human somewhere in the building. A person can log-on from anywhere and gain access to the robot’s controls via webcam. The person’s face appears on the LCD screen, and they can see and hear everything that the robot “sees” and “hears.” They can then control movement using two cameras that give them a view of the robot’s surroundings. It didn’t look like this or anything, but it was pretty sweet and less eerie. The greatest part was that they gave us guest log-in access so that we can assume controls of the robot—from here in San Francisco—during our next meeting with them. Nice.

Colortypethics

In addition to reading this post, be sure to also make time for Part II—the conclusion—of Christopher’s Design Business + Ethics entry.

When the mail came around mid-day, there was a small poster tube in the pile. Those are always exciting. In it was this small poster by Julian Hansen, loosely based on FontShop’s 100 Best Typefaces. If you’re ever feeling stuck as to which typeface to use on a project, look no further! It’s full of helpful decision-making questions to lead you to that perfect typeface for the job. For example, You cried when watching the Terminator? Yes or No. 

This morning began with some revisions to the Singularity University banners. Before we left the studio last night we got additional feedback on a few changes to make, so getting those done was the first order of the day. These banners are going to be printed large and displayed at the NASA Ames campus as a way to highlight and identify several areas of study during their Graduate Studies Program this summer—from renewable energy production, to the frontiers of space flight, to food production for large cities. It was/is a great opportunity to use bold, eye-catching color schemes for the banners. They’re turning out to be quite vibrant. The client really liked them. Each component of the Program curriculum is identified by a particular color and represented with a specific icon. These icons will also appear as a group on t-shirts of the same colors. At one point in the day Christopher made the comment that it was kind of nice using colors that the studio maybe doesn’t normally use—or hasn’t used a lot of in the past. I haven’t used some of the colors in any of my work, either. It got me thinking about a question Jon Sueda brought up in my Typography class last semester. He asked us if we had any particular methods for working with or selecting color. Some people (myself included) seemed tended to gravitate toward certain colors or palettes, but nobody had a particularly strong criteria for selecting them, other than just gut feeling and whether it seems appropriate.

So, to anyone out there reading, do you have any particular methods for selecting or working with color?

Design business +

I will keep today’s post short so as to encourage you to read this timely entry from Christopher. I encourage you all to post your thoughts to that one.

Here at the studio today I spent most of the day helping out on a project for Singularity University. I have been sketching, designing and revising a series of large banners and t-shirt graphics for their upcoming Graduate Studies Program. It is the first time that I have been this involved, contributing to the design of each piece, presenting variations to Christopher, etc. I have had to adjust a little to the process, but I think I am starting to feel a little more comfortable. I have realized that it can be helpful to set a time limit, and after that time is up, get some feedback on the progress made. In certain instances, this can be a real timesaver, preventing me from going down a path that I don’t really need to be going down.

Be sure to check back tomorrow for Part II of the above link.

Friday fan day

Some of you may have noticed over the past couple months on Facebook that MINE™ has been looking for suggestions on stuff to give away once the 1,000 Facebook-fan mark is reached. There have been a handful of suggestions—a few being a jar filled with 1,000 black and white jelly beans (from Brett MacFadden); an ipad (totally reasonable request by Omar Dbeis); each of the posters the studio has printed (thanks, Kate Earhart El-Bizri)—all equally excellent suggestions, no doubt.

Well, earlier this week we hit the magic number (woo hoo!). We decided against the ipad route and spent some time scouring the archives to pull some posters, stickers, and a few surprise items; it was a pretty fun task. Today we finished picking all of our lucky winners by way of a random, but highly structured, process. It was even more entertaining selecting the winners. The first thing we did was open the Fans window in Facebook. This window only shows a small portion of the total number, so we figured out how many of these subsets existed that made up our total fan count. Based on those figures, we began a scholarly, well-respected technique for determining number pairs. It went like this: Justin, pick a number between 1 and 10. Okay, now pick a number between 1 and 100.

After several rounds of this we had our winners, but in number only. The next, and longest step, was to use our previously identified window subsets and manually find out exactly who 3, 44 and friends were, and then getting a mailing address from them. If we encountered any problems—like the person not allowing any emails via Facebook—rather than simply choosing the next person on the list, we would use our 1-thru-10 number and move down that many steps to the next person. Needless to say, it was a very exciting system, and the suspense kept building as the number of available prizes dwindled. As we were selecting, an interesting thing happened. The fan count began to increase fairly significantly in a short amount of time, dropping people into different number slots. This just made it more exciting—like hitting a moving target!

So to all you winners out there, the faster you reply the faster you’ll get the goods!

Is this yours®?

In addition to a number of small-ish tasks that got taken care of today in the studio, there was plenty more discussion and design surrounding MINE™’s new future website. One of the interesting topics that came up—one that I hadn’t really previously considered—is the idea of balancing one’s personal communication (and to a certain extent, work) with a studio’s own communication (and work).

This is especially applicable with a studio such as MINE™ that has multiple streams of information constantly flowing to the outside world—the main studio website, this intern blog, the studio’s facebook page, Christopher’s CCA blog and his twitter feed, etc. If an employee of an active studio like this is extremely active as well, and accustomed to posting links/images/articles throughout the day, at what point do they stop [more]

uu uu uu dot com

Smells like the Internets up in here (said in this manner). All kinds of discussion today about MINE™’s upcoming website redesign. Questions (and some answers) about user experience(s), specific work to highlight, integration with other channels of info (social media, blogs)… goodness in the works!

First day, sort of

After the long weekend, MINE™ was back in business today, sans Tim. Well, kind of. The morning consisted of some standard studio maintenance tasks—breakdance fighting, file organization, spam email deletion. Then, about mid-day, the doorbell rang. It was Tim and he was sleepwalking, his muscle-memory kicking in and leading him to the office! When he woke from his deep sleep he decided to stick around for a few minutes and take care of some last minute odds and ends.

There are a few upcoming design competition entry dates, so I took some time today compiling all the pertinent entry information in preparation for our potential submission. I finished off the day doing a little Photoshop work on a file for Christopher, and am now finding myself having to cut this post short to head out to the first day of my summer Transitioning To Professional Practice class at CCA, taught by Cinthia Wen of Noon (and CCA’s newly appointed chair of the Graphic Design program). The class meets twice a week in the evening, so I will have to start my blog posts earlier on these days! Until tomorrow…

The end of an era

Today, Friday, May 28, 2010 is Tim Belonax’s last day at MINE™. He is leaving the studio to go live next to an amusement park (as Christopher puts it). I have had the pleasure of working beside Tim for two weeks now, and while a little bummed I won’t be able to continue learning from him, I am ultimately excited for him.

(Never fear, MINE™ fans, as we have a great designer stepping in to get busy.)

I will post more about that later, but for now will let Tim take it home.

May 27

The first few times the phone rang this morning I was fully expecting a callback from our friends from yesterday. Luckily that feeling didn’t persist too far into the day, as Thursday turned out to be a rather uneventful one. I spent a few hours in the morning combing through samples of MINE™’s previous work. I first saw some of the studio’s pieces a few years back, and it’s been an interesting progression, first viewing the work as an outsider, then getting a different perspective having Christopher as an instructor and him bringing in and discussing work in class, and now getting an inside view of the operations behind the work.

In the afternoon Dave and Paul from House of Air came by to talk about the website design Tim and Christopher have been working on. They were really digging it, and it sounds like a few small tweaks here and there is all that is needed. It was a smooth meeting. They also made some decisions regarding furniture—café tables, picnic tables, and the like. No $3700 Belgian picnic tables this time around, but that’s okay.

To wrap up the day, Christopher, being extremely involved in the education of young designers’ minds across the land, headed out early to the Academy of Art Spring Show. I continued making some changes to the grid/layout of the intern binder, and Tim was busy burning some project files to CD. Every third disc made this weird tuba-esque sound as it spun in the drive. Sort of like this.

Other than that, at the end of the day I made a few things on the scanner with stuff lying around the comp room.

For example,

something dark

and something light.

Potential New client

In the words of our good buddy Ice Cube, Today was a good day.

Mid-morning we got a call from that potential client I mentioned on Monday. Christopher got on the line with him and went upstairs to talk about the proposal he had spent a good chunk of time crafting after the meeting. After a long while he came back down and revealed the good news. We got the job! Sweet. I am really excited to see how this thing unfolds over the next several months. Once the ball gets rolling further, I will fill in some more details. Stay tuned.

As many of you know, Christopher is an adviser to Project M and Tim was a participant down in Hale County, Alabama a few years ago. I don’t have quite as strong of a link to John Bielenberg or Project M, although I did participate in a mini “M Blitz” at the end of 2009 while in Eric Heiman’s level three class at CCA. Well, today we had the pleasure of chatting via Skype with a few current Project M’ers in Alabama. One of them is a classmate of mine on hiatus from school for a bit while doing his thing down in AL. (Hi Matt, aka matt_in_black.) They are part of a team involved in a variety of community projects, but one of the problems they are running into is distinguishing themselves and their scope of work from other, affiliated groups. So who better to contact for advice than the masterminds of identity, MINE? Some really good and smart ideas were generated during the brief conference call. Matt, keep me updated on what happens with it!