Being a former basketball player and current college basketball fan (I have less affinity for the NBA, although every now and then during the playoffs I can stand to watch it), I am often interested when a team decides to undergo a total rebrand and take on new colors, uniforms and logos—or revert to those from the past. Just recently, the local professional basketball team here in the Bay Area, the Golden State Warriors, went through one of those rebrands. The details (mostly failings) of this effort are well-documented elsewhere, and while there are a lot of problems in the execution (even non-designers know the type is horrible), the idea of returning to the vintage look is great, in my opinion. “The City” throwback logo and uniforms have a cool-factor that the now-former “lightning bolt man” logo did not. And it showed at the cash register; the Warriors have sold much more throwback apparel over the past several years than any other design. (This is an image of the previous throwback jersey:)
extra über super long names
The day went by pretty quickly. I had my regular intern duties to attend. One of them included finding paper samples for a comp due Wednesday for Standford’s d.School. It was kind of stressing me out. I called multiple paper stores and the company itself, and no one was calling me back. It finally worked out today, and we’ll hopefully be getting that paper in on Wednesday, just in time to make the comp. We’re using different color papers, so I’m really excited to see how it’s going to turn out.
I am a photo making machine
I’m not going to say that there are no more photos to shoot until this book is actually done. Each day projects are added, subtracted, multiplied, or divided. It sounds very mathematic, because it is. Tim makes up algorithms to figure out which project should be placed where.
Reena vs Photoshop
I think it was a draw.
After a three day weekend, it was good to be back at work. So I didn’t mind doing the Photoshop all day. Well, almost all day. We went to Hayes Valley for a short meeting with the nice people from the Stern Grove Festival. So far, dealing with clients seems like cake! Christopher has informed me that it is not always the case, but from the two client meetings I’ve attended, there was a give and take and the conversation flowed smoothly.
success, full success.
Being a design intern is a complex beast. You come to your position itching to design for real projects. You want to get your hands dirty and impress your employer. However, a lot of your time is spent on non-design related tasks (image research, mailing, etc) — things that keep the office afloat and running smoothly.