Did you know that the bowl of the Big Dipper is constantly opening up and the handle is bending? Two of the stars are moving in the opposite direction of the other 5 and in 50,000 years the dipper will have completely flipped around. In illustrator terms that is “flipped horizontally.” Well, I guess that even depends on the season you’re looking at it.

The exploration process of creating a logo can be exhausting. Before sketching, I researched and made notes for hours. Then there came the few hours of sketching. Yesterday was pretty fruitful, but today was a little bit like squeezing water out of a stone. I think there has been progress, but not everything has been resolved. I think it will take some stepping back and thinking about the concept in a different way.

In the middle of writing this blog, I had a conversation with Christopher and we decided which logos are going into the presentation tomorrow. He even had me try to come up with one in the last twenty minutes of the day. It isn’t the best thing, but surprisingly it might be better than some that I spent hours on.

I found this photo on the Interweb here.