The longest hour

I know you’ve seen the new Stern Grove poster. It’s sweet. If you haven’t yet, visit that link for a moment. The technique Yulia Brodskaya is flexing her superior skills with is called quilling. We had a brief history lesson today courtesy of the Internets, and learned at one point in Europe quilling was thought to be one of the “few things ladies could do that was thought not too taxing for their minds or gentle dispositions.” Hmm, I wonder what Yulia would say to that statement, because from my seat her illustration looks like it would take the mind of a razor sharp paper-ninja.

When I got in this morning, I completed some typical early-morning intern tasks: printed some labels, filed away some print samples, churned some butter. A good chunk of the day, however, was spent by all working on various aspects of the Stern Grove Festival project. Tim was busy working out the type for large signage, several versions of some shirts, and about a hundred other things. About midday Christopher and Tim had me trace the edges of paper within the Stern Grove poster. At first I just did one section to give them an idea of whether it was working and whether or not I should continue. It looked pretty nice, so the plan was for me to spend the next hour or so finishing off the rest of it. But I tell you what, those paper lines just kept coming and coming! It took slightly longer than an hour. The process of tracing became almost a meditative one as I located each edge of the pieces of paper and tried to match its path. I then passed it off to Tim who began integrating into the work he was doing. It looked pretty sweet; hopefully the client thinks so as well. Time will tell!

Happy birthday to Amelie today!

Last Monday post

The Stern Grove Festival poster has made its debut.

The Final Countdown

Things are picking up around here again. There are so many exciting and new projects on the horizon. I’m kind of sad that I won’t be here to see them all through. The countdown to my last day has begun.

I worked on the Stern Grove Festival poster with Christopher and Tim. We are finalizing the type and adding our own touch of craft to it to compliment Yulia’s cut paper illustration. So for the past few hours, I have been cutting out typography that we will put on the poster. It’s a tedious thing to do. Though if you think about how graphic design was done before the time of desktop publishing, the magnitude of my task wanes in comparison. The way I was doing things was fine, but talking to Tim I learned that there are best practices that I haven’t been aware of before this internship. Not just best practices on how to use cut paper in your design, but other things I wish I could remember at this moment. There are may be a of doing something that gives you better results.

Tomorrow the MINE™ team will be knee deep in ink and squeegees. We’re screenprinting! I am super excited. The posters we make tomorrow will be sold on the Haiti Poster Project website.

You can learn something from anything.

Everything is a learning experience, no matter how many times you have done it before. Every time I repeat a task I notice something that I didn’t notice before. For example, when I am typesetting I notice the curve of a bracket or a unique serif for the first time. It’s kind of like listening to music and noticing sounds that you had never heard before.

Today my main task was typesetting documents for The Engergy Project. The work isn’t the most exciting, but I was able to practice my ninja like type skills. Earlier this morning when Christopher was at CCA and I had nothing pressing to do, I reorganized all the paper samples. Like I said before, everything is a learning opportunity. My knowledge of paper increased, and the alphabetizing put me in a meditative state.

Besides the Energy Project, Tim has been working to finish up the Stern Grove Festival poster. I’m really excited to see what the response will be like when the poster debuts and they announce the line up on May 1.

We’re all attending the second annual World’s Smallest Poster Show tonight! Hopefully we’ll get some pictures to you tomorrow.

emigre brothers

Reena vs Photoshop

I think it was a draw.

After a three day weekend, it was good to be back at work. So I didn’t mind doing the Photoshop all day. Well, almost all day. We went to Hayes Valley for a short meeting with the nice people from the Stern Grove Festival. So far, dealing with clients seems like cake! Christopher has informed me that it is not always the case, but from the two client meetings I’ve attended, there was a give and take and the conversation flowed smoothly.

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first day

first day

Howdy, world.

So, I’ve got some big shoes to fill. I’m a bit nervous. But luckily I have an astounding collection of socks with which to dazzle and distract Christopher and Tim.

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stern grove

The majority of today’s time was spent designing work for the upcoming Stern Grove Festival. A full page ad and a quarter page ad both needed to be created using the wonderful clay illustrations Irma Gruenholz created for us.

The logistics of the quarter page ad were a little tough, considering the amount of information that was intended to be communicated in such a small space. One of the things I overlooked and had to keep reminding myself about was the consideration of the material it would be printed on. The quarter page ad is grayscale and will be printed on newsprint – placing further importance on the legibility of the type. After sketching a few different directions, Tim and Christopher decided that a direction using a greyed background, black type and an image of a playful little bird on a branch fit the best into the overall scheme.

It feels great to start exercising the skills I learned in school. And it’s nice to know that it’s coming naturally even though all the guidelines, tips, and rules seemed overwhelming at first.