Spoons Are Not Emotional

For the past few years, “neuromarketing” researchers for Campbell’s have been studying human behavior — specifically, the way humans behave when they buy soup. Using various devices, including tiny cameras clipped to test subjects at eye level, they studied microscopic changes in skin moisture, breathing, pupil dilation and movement, heart rate and other biometrics to learn how consumers react to various elements of the package design. What did they learn? The best way to get to a person’s stomach is through their brain… [read more]