Top 10 Design Insights


I’ve shown this to most of my students at one time or another, partly because its one of the funniest things I’ve ever seen, and partly because it represents so many lessons about design, In order of appearance:

10. Establish expectations
9. Fulfill expectations
8. F*** with expectations
7. In order, randomness has its place
6. You can never exhaust the possibilities of any format
5. Obey the logic of your construct
4. Consistency = integrity
3. Don’t be afraid of the obvious
2. If you’re smart you can make stupid work
1. If you know what’s coming, you better make it interesting

  • chatch