Nine Questions To Ask Yourself When Designing Identity

1. Can it result from a process, and can that process be evidenced in the mark?

2. Can what seems arbitrary in fact be meaningful?

3. How are you defining simplicity?

4. Do the forms or the logic suggest a visual language?

5. How specific is your reference (and how meaningful)?

6. Does it need context?

7. What is it a part of?

8. Do you have to control everything?

9.  Did you include everything?