This Is Their…

A friend of mine/MINE™ emailed me last week to tip me off about the newest project by UK-based designer Mark Bloom. Essentially it is a series of objects — shirts, mugs, bags etc. — emblazoned with messages declaring what they are; this is my mug, this is my bag, and so on. Typeset in a bold sans serif and rendered in black and white, the series does a good job of threading the line between generic and specific, with a healthy dose of satire along the way. It’s clever, bold and very much aligned with my own sense of humor. I especially like the ™ that gets placed after each statement.

It reminds me a lot of our own identity, which I would decribe as being typeset in a bold sans serif, rendered in black and white, and threading the line between generic and specific, with a healthy dose of satire along the way. I like to think that is clever, bold and of course very much aligned with my own sense of humor. My favorite aspect is the ™ that gets placed after each statement.

Now, it’s possible that Bloom came to this idea completely independently. That happens. It’s also possible that he may have been influenced by seeing our identity in the 2007 HOW International Design Annual, The 2008 Print Design Annual, Applied Arts Magazine, Coupe Magazine, in books from Rockport, HOW, Harper Design, on exhibit at the Pasadena Museum of California Art or the Museum of Craft and Design, on the cover of Graphis Letterhead 7, on Flickr, or on a blog somewhere…

You can see the rest of the “State of the Obvious” collection here.

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  • chatch

    yours is better (obviously). I don’t like their use of the idea (“This is Mine Mine Mine”? Bratty). is there anything you would do about it? it seems like a lame thing that is made easier by the play on generic-ism. isn’t it also the finest form of flattery?