Graphic Design II

A few resources for Project 2:

Yvonne Lee Schultz

Art You Can Xerox

A Tool to Deceive and Slaughter

Short by Short

Edition of 1 Million

Lighter or a Spoon?

 

A few resources for Project 1:

Components of a Business Card

1. Name
The number one function of most business cards is to identify the bearer to a new contact. The number two function is potentially win a free lunch by dropping it into some sort of bowl. The name of the individual is often the most prominent element and should be easy to locate and read.

 2. Name of the Business/Organization
Most business cards come from companies/organizations and their name therefore appears prominently on the card. In some cases the logo alone is sufficient to identify the organization. In these instances the name may be deemphasized or used as part of the address information.

 3. Phone Number(s)
Some cards require multiple numbers (voice, fax, direct, mobile — usually in that order) but you need only include those that are relevant/preferred. For a large organization it’s useful to design for the “worst case scenario” (i.e. the most information you can anticipate). Style phone numbers however you wish — parentheses, hyphens, periods, etc. I prefer spaces to punctuation, but it’s a matter of style and personal preference; just be consistent.

4. Email Address
I usually group phone numbers and the email address together as these are the direct means of contacting a person. The mailing address and web address can live as a separate unit as these are more general/less personal.

5. Web Address
In most cases the web address will be the same as the email address. For this reason I find including the web address rather redundant (you can also just type an entire email address into most browsers and it will take you to the domain for that address). In some cases — especially if you want to encourage people to go to your site — including the web address explicitly can be an important prompt. For web-based businesses the name and address are synonymous (amazon.com for example), in which case it’s pointless to add it again. Use your judgement.

 6. Address
The mailing address is usually a key component to a card. In some cases you may prefer not to include a physical address (you’re a home based business and don’t want people turning up there, for example). In rare cases you may have to include two addresses, such as a main office and a satellite, or a legal address and a mailing address. Some larger companies also have internal routing systems that you may be required to include.

7. Job Title
Not always required, but when it it is it is usually placed below or adjacent to the individual’s name. Typically it will be in a slightly smaller type size or in a lighter weight or color to provide visual distinction and hierarchy.

8. Tagline or Description 
Again, not always required. Sometimes they are useful to help identify obscurely named businesses. Generally they are a pain in the ass to work with when your card real estate is already so limited.

9. Logo
Oh yeah…the logo.

 

Components of a Letterhead

Items 2, 3, 6  and 9 above. Sometimes 5. Sometimes 8. You don’t need an individual’s name or email address.

 

Components of an Envelope

Envelopes only require the return address. No phone numbers, email, etc. Logos are common, but not always essential. In some cases including the web address provides a discrete amount of self promotion.

The most common business envelope size is #10 (9.5″ x 4.125″). This will hold an 8.5″ x 11″ letterhead, folded in thirds. You can download die line templates for just about every standard envelope size here.